Article: Comcast Spotlight and Mixpo Announce Agreement to Make Online Video Advertising more Accessible to Small and Mid-sized Advertisers.

Advertisers Can Turn Existing Media Assets into Online Video Ad Units

SEATTLE & NEW YORK -- Mixpo, an online video advertising company dedicated to serving the small and medium-size business (SMB) market and Comcast Spotlight, the advertising sales division of Comcast Cable, today announced an agreement that will enable Comcast Spotlight to turn clients' existing on-air video advertising assets into online video advertising units, using Mixpo's patent-pending platform. Now, local advertising clients in Comcast Cable markets across the country can take advantage of Comcast's online advertising opportunities, including placement of online video ads in standard ...

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