Article: UpCode and Yedioth Ahronoth Makes Interactive Media With UpCodes Mobile Access and Interaction (MAI)(TM) Platform.

VAASA, Finland, September 23 /PRNewswire/ -- UpCode Ltd and Yedioth Ahronoth, the biggest media company in Israel announces its partnership to turn all printed media into interactive media. Yedioth's initiative is designed to engage users through various services by scanning Ycodes powerd by UpCode with their mobile phones on print. The users can view mobile content on their devices, and access numerous applications and services. Several solutions have been integrated, and is not limited to hyperlinks in the codes but includes also advanced solutions like CRM and mobile payment solutions etc.

http://www.newscom.com/cgi-bin/prnh/20080821/317492

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