|
|
Article: Maruti, ruler of the road, prepares for rivals' assault. (Maruti Udyog Ltd.)
- Article from:
- Automotive News
- Article date:
- March 4, 1996
- Author:
CopyrightCOPYRIGHT 1996 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The tiger is king, but the hunter rules.
- Folk saying
NEW DELHI, India - R.C. Bhargava knows he's the tiger in the crosshairs these days.
As managing director of Maruti Udyog Ltd., the 50-50 joint venture between the Indian government and Japan's Suzuki Motor Corp., the patrician, U.S-schooled executive oversees a company that accounts for about 8 out of every 10 cars sold in this country each year.
Maruti's domestic sales in 1995 surged 51 percent from a year earlier to 256,686 units, accounting for 76.1 percent of India's total car and sport-utility market. But when the company's average fully paid order backlog of about 100,000 cars is ...