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Article: Cameo roll: Cinnabon found a good match for its brand with Mike Myers' "The Love Guru.".(BRAND TACTICS)
- Article from:
- Chain Leader
- Article date:
- September 1, 2008
- Author:
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[ILLUSTRATION OMITTED]
When comedian Mike Myers unveiled plans for his first live-action movie in five years, everyone knew there would be buzz surrounding it. But few expected that buzz to extend to a cinnamon roll.
Late last year Paramount Pictures, makers of "The Love Guru," Myers' newest cinematic feat, asked Cinnabon to construct a unit in a Toronto airport specifically for the movie's airport scene. Myers, it turns out, is a fan of the brand and had written the yummy rolls into the script.
The QSR jumped at the chance, happy to hear that it had a celebrity fan and an opportunity to spread the word about the concept to its target market. ...
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Article: Cinnabon(R) Rolls Out a New Way to Raise Dough.
PR Newswire;
April 18, 2006 ;
700+ words
... ... of pace when it comes to fundraising, Cinnabon(R), Inc. can help them roll in the ... program and high quality product will help Cinnabon rise to the top of their lists," said ... CEO of FOCUS Brands, parent company of Cinnabon. "We value excellent service not only ...
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