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Article: Alastair Down; Worrying signs as parallel universe falls silent.(Sports)
- Article from:
- The Racing Post (London, England)
- Article date:
- September 23, 2008
CopyrightCOPYRIGHT 2008 MGN LTD. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THERE was a wonderful headline in Sunday's Racing Post that stated "Rogue website 'leaks' Sovereign strategy". The news content of this did not lie in the activities of the website but in the revelation that there is such a thing as a strategy attached to the Sovereign Series.
The Sovereign Series is the cureall, ten-race extravaganza that will, from 2010, pluck racing from the obscurity of its appalling terrestrial coverage on Channel 4 and the BBC and make it as popular as football, sexier than Formula One, and with a higher brand recognition than Tesco.
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