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Article: Seton Hall University Uses Coremetrics to Increase Enrollment through Actionable Data.
- Article from:
- PR Newswire
- Article date:
- September 23, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Comprehensive, Flexible Attribution Management Provides Full Insight into Performance of Online and Offline Efforts
SAN MATEO, Calif., Sept. 23 /PRNewswire/ -- Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Seton Hall University is using Coremetrics to capture precise behavioral data and accurately attribute conversion to multiple campaign influences. Coremetrics is providing university marketers with actionable data that enables them to allocate marketing dollars more effectively across campaigns and channels, thereby increasing enrollment while containing acquisition costs.
Seton Hall University is ...