Article: Interstate Batteries Selects Firehouse as Advertising Agency of Record.

DALLAS, Sept. 24 /PRNewswire/ -- Interstate Battery System of America, Inc. (Interstate Batteries), the billion dollar battery company with a distribution point in every county in the U.S., recently selected Dallas-based independent Firehouse as its advertising agency of record following a month-long review process.

Firehouse will work with Interstate Batteries to implement branding initiatives internally and externally for the company. The execution will cross multiple media platforms, including advertising, retail, interactive, customer relationship management, new media and public relations.

"We were drawn to Firehouse because of the enthusiasm they ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!