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Article: Dos Equis Launches the Most Interesting Show in the World.
- Article from:
- PR Newswire
- Article date:
- September 25, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Branded Variety Show Visits 14 Cities Nationwide
WHITE PLAINS, N.Y., Sept. 25 /PRNewswire/ -- Dos Equis today announced the launch of The Most Interesting Show in the World Tour (MISW), an upscale, offbeat variety show and tour inspired by the award-winning The Most Interesting Man in the World campaign. The MISW tour will feature a menagerie of performers from around the world, including aerial performers, Japanese robotic dancers, acrobats, fire jugglers, Russian dancers and French burlesque singers, to create a show experience worthy of its name.
"We're focused on creating an engaging experience built around the essence of the ad campaign and the ...
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