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Article: PPS.TV Leads New Era of Online TV Advertising.
- Article from:
- PR Newswire
- Article date:
- September 25, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SHANGHAI, China, Sept. 25 /Xinhua-PRNewswire/ -- China Internet Conference 2008 was held in Nanjing on September 23rd. At the conference, president of PPS.TV, Vincent Xu, addressed in a speech titled 'PPS Olympic Strategy' on PPS' Olympics marketing strategy experience and yield with all the media and industry players.
This year's Olympics have won record user numbers for new media online TV platforms and their advertisers, especially in China where 244 million watched the Games from the nine official sites according to the Data Centre of China Internet (DCCI).
According to DCCI, "Online TV advertising has been increasingly considered as an effective ...