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Article: Warner Bros.' ''Space Jam'' brings Michael Jordan, Bugs Bunny and the Looney Tunes together for a slam- dunk merchandising opportunity at ISPO '96.
- Article from:
- Business Wire
- Article date:
- August 6, 1996
CopyrightCOPYRIGHT 1996 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MUNICH, Germany--(BUSINESS WIRE)--Aug. 6, 1996--For the first time, sports retailers from all over the world will have the chance to view the European line of sports merchandise showcasing one of the hottest properties of the year -- Warner Bros.' theatrical release, ``Space Jam.''
The new line being developed by specialist sports manufacturers will be introduced at ISPO '96, Europe's largest sporting goods event, being held Aug. 6-9, in Munich.
``Space Jam,'' which will be released in Europe in spring 1997, blasts Warner Bros.' Looney Tunes into the future in their first feature film, an animated/live-action, razzle-dazzle tour de force pairing pop icon and ...