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Article: Anti-aging: beauty & beyond; With vanity as the motivator, consumers are adopting a more healthy, holistic view of aging in today's market.(ANTI-AGING TRENDS)
- Article from:
- Nutraceuticals World
- Article date:
- September 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The notion of anti-aging used to conjure thoughts of old women slathering themselves with lotions in order to make their wrinkles disappear. Today the concept of anti-aging has evolved, and it concerns not only older women, but also consumers as young as 20. Even men are getting into the anti-aging game.
According to Frank Assumma, director of marketing, Natural Health Science (NHS), Hoboken, NJ, the wider scope of anti-aging has a lot to do with how consumers currently view beauty.
"The desire to look good has become extremely beneficial from a health stand-point," he explained. "This is because of advanced glycation end products (AGEs), which represent ...