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Article: Camden Town campaign to stake claim as creative hub.
- Article from:
- Marketing Week
- Article date:
- September 25, 2008
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Camden is launching an advertising drive in a bid to develop and establish the district as the heart of London's creative business sector.
Camden Town Unlimited, the Business Improvement District (BID) company behind developing the strategy, has appointed Watermill London to create an outdoor and tactical press campaign, and digital agency Delete to develop its website.
It aims to highlight the increasingly prominent role that the district plays in the capital's creative, leisure, cultural and tourism scene.
Companies based in Camden include Viacom-owned MTV, RKCR/Y&R, retailers ASOS and French Connection and beauty brand Revlon.
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