|
|
Article: Research and Markets: This Pot Noodle Case Study Examines How an Unpopular Product Was Resurrected into an Iconic, Entertaining Brand.
- Article from:
- Business Wire
- Article date:
- September 26, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/4bcf48/pot_noodle_case_st) has announced the addition of the "Pot Noodle Case Study: Resurrecting an Unpopular Product into an Iconic, Entertaining Brand" company profile to their offering.
This report on Pot Noodle forms part of the series of case studies, which explores business practices across a variety of disciplines and business sectors. It looks at how the instant noodle snack has retained growth despite wide-spread negativity, especially how it has generated continued publicity through a series of innovative marketing campaigns.
Key reasons to purchase this title