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Article: Hitched up: comic Pamela Yager is growing her bachelorette party business by adopting multilevel marketing.(PERSONAL SERVICE)
- Article from:
- Los Angeles Business Journal
- Article date:
- September 8, 2008
- Author:
CopyrightCOPYRIGHT 2008 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WHAT do you get when you mix comedy, impending nuptials and entrepreneurism?
A bachelorette party-planning business, of course. Pamela Yager, a Hollywood comedian, runs Bride's Night Out Inc., which plans and holds bachelorette parties.
But instead of the standard party featuring scantily clad Chippendales dancers, Yager's parties are more like a night on the town, replete with professional comedian tour guides.
In a promising step, Yager recently reached an agreement with David's Bridal that will allow her to set up promotional tables in the bridal chain. There's a development deal in the works for a reality show with maniaTV.com, an Internet ...
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