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Article: Price Chopper's Bent on brands: the eastern power is merchandising wide arrays of branded and value-added foods to keep pace with evolving shopper dynamics.(Editorial)
- Article from:
- Meat & Deli Retailer
- Article date:
- September 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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An optimal supermarket merchandising strategy enables operators to meet the unique demands of shoppers in each outlet and to quickly respond to evolving market trends.
Such flexibility is particularly vital in the current economic environment where many consumers, seeking to cut expenses, are radically altering their spending and dining habits.
Price Chopper--the preeminent chain in eastern New York State--is a solid example of how protein marketers can remain relevant by meeting the product desires of multiple buyer segments while keeping pace with changing shopper purchasing patterns.
Indeed, the Schenectady, N.Y.-based operator, which has 115 ...