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First scent for Replay. (fragrance for men to be distributed by Morris Profumi)(Brief Article)

MILAN -- Italian manufacturer Replay, which markets a variety of casual clothing lines around the world, will launch its first fragrance this fall.

Slated to bow in September in about 2,000 Italian perfumeries along with Replay's specialty boutiques, the men's scent, called simply Replay, will roll out to the rest of Europe in 1997, followed by the Far East, where Replay has a strong retail base

The fragrance will be distributed my Morris Profumi, the Henkel division that distributes fragrances for Sergio Tacchini, Mila Schon and La Perla fragrances, among others.

The company will invest nearly $3.9 million (6 billion fire) in an advertising and promotional ...

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