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Article: The Marilyn Monroe caper.(Warnaco Group Inc. threatens legal action against Gruppo International Saint Moris over Marilyn Monroe lingerie)
- Article from:
- WWD
- Article date:
- August 12, 1996
- Author:
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- The Marilyn Monroe mystique ignited an innerwear skirmish last week.
The Warnaco Group introduced the first officially licensed line of innerwear from the estate of Marilyn Monroe bearing the Marilyn Monroe by Warner's name. The collection is expected to generate first-year wholesale sales of $25 million.
But at the same time, Gruppo International Saint Moris, a $120 million intimate apparel manufacturer in Mexico City launched a line of bras and panties for spring selling called Collection M with sales materials, including an eight-page color brochure and business cards bearing the image of a Marilyn Monroe look-alike.
Linda J. ...