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Article: Junior: tackling the trends.(WWD/MAGIC International)
- Article from:
- WWD
- Article date:
- August 12, 1996
- Author:
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- The junior market may go up, up and away this fall as the buoyant rise seen in the spring promises to continue.
Hot trends led the way for this comeback category during the first half of 1996, after a lack of direction plagued the market last year.
Now, manufacturers feel fashion trends will also drive fall business, as orders are coming in heavy.
The second wave of trends includes:
* Sumptuous materials, like lace and velvet.
* Shiny fabrics, such as Lurex and satin.
* The continuation of pants.