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Article: Denim: focusing on fashion.(WWD/MAGIC International)
- Article from:
- WWD
- Article date:
- August 12, 1996
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Novelty and fashion are picking up momentum in the jeanswear business.
After a few seasons where sales were driven by basic indigo five-pocket jeans, fashion is back in the form of new fits and fabrics and plenty of colon Traditional jeans silhouettes are turning up in velvet, satin, fake leather, new stretch fabrics and nylon, as well as more established chambrays and twills.
Fashion cues come from a range of styles, from the form-fitting Seventies to looser workwear styles like overalls and carpenter pants.
"For the last few years, we've had a market totally dominated by denim," said David White, president of Z. Cavaricci, a Los ...