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Article: VIRTUAL WORLDS: Get real.
- Article from:
- New Media Age
- Article date:
- September 25, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The area of virtual worlds has become a crowded marketplace, with only a select few actually making any money. So are they worth the effort?
There are over 150 internet virtual worlds live or in development, and the number is increasing rapidly. A few runaway successes, such as World of Warcraft, Club Penguin and Habbo Hotel, have shown that there's real money to be made from virtual worlds.
Next month's second annual Virtual Worlds Forum in London will line up speakers from Google, Disney and the BBC. But will virtual worlds ever really be anything other than a niche interest?
Google's entry into this space, with the launch in July of its ...