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Article: Cover Story: Social pioneers.(MySpace.com Inc.)
- Article from:
- PR Week (US)
- Article date:
- September 29, 2008
CopyrightCOPYRIGHT 2008 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MySpace's marketing and communications teams are collaborating to expand the site's offerings while defending its core business against rivals.
When MySpace launched in 2004, social networking was still considered a novelty of Web 2.0. Then, as more networks popped up, it went from being a trend to a cultural mainstay. Through this transition, the MySpace communications team has stayed focused on keeping its message relevant to attract new members, while staying true to its core.
Even so, the last year has been tough. Earlier this year, Facebook unseated MySpace as the largest social network in the world based on unique visitors. But in the US, the ...