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Article: CEOs and Organizational Leaders See Growth in Going Green, According to Frost & Sullivan.
- Article from:
- Business Wire
- Article date:
- September 29, 2008
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Motivated by Moral Obligation?
Costs Still Present a Challenge
MOUNTAIN VIEW, Calif. -- Frost & Sullivan, the Growth Partnership Company, is pleased to announce the results of its inaugural Going Green survey, an evaluation of senior managers' perceptions of and current/future initiatives toward environmental/sustainable issues within the organization.
The results include the expected as well as the surprising. To begin, within an organization, the CEO is by far the leading champion of green ventures. However, the motivations behind this differ, as organizational leaders are polarized in their perception of going green: it is viewed as either a ...