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Article: Event Technology Expo Debuts at HSMAI's Affordable Meetings National.
- Article from:
- Marketing Weekly News
- Article date:
- October 4, 2008
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HSMAI's Affordable Meetings(R) National kicked off on September 10th at the Walter E. Washington Convention Center in Washington, D.C. with the debut of Event Technology Expo(TM) (ETE) and a keynote presentation by Allen Blue, vice president of product strategy and LinkedIn co-founder. Blue introduced meeting planners to a new events application to be launched by LinkedIn towards the end of October, asking for feedback.
During the keynote address, Blue discussed the benefits of using the professional online network to promote meetings and events and how professionals are fascinated by who's attending what events and who they could meet. He also noted the effect of "word of ...