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Article: Cable is there for kids.(Broadcasting & Cable's 5th Annual Special Report)(Cover Story)
- Article from:
- Broadcasting & Cable
- Article date:
- August 12, 1996
- Author:
CopyrightCOPYRIGHT 1996 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Decrease in children's programing on networks creates opportunity for cable
Nickelodeon dominates children's television on basic cable. The network's total day rating grew 18% in the second quarter, to a 1.7 household rating. In national ratings, according to Nielsen Media Research, Nickelodeon was up 42% from third quarter 1995 through second quarter 1996.
Excluding Nickelodeon, cable as a whole was up 25% in ratings for the period.
Another cable children's programer, Cartoon Network, was the fifth-highest-rated basic network for full-day coverage.
Audience, and inevitably advertiser, movement toward cable is evident. Linda Steiner, ABC vice ...