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Article: Fighting fakes. (intellectual property rights)(Leading Edge)
- Article from:
- Entrepreneur
- Article date:
- February 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Since 1905, family-owned Frank Brunckhorst Co. has been selling its meats, cheeses, hot dogs and condiments under the name Boar's Head. Proudly identifying its products with a logo of a boar's head in a circle or an oval, the company has developed a network of distributors and expanded over the past decade from its original New York market to retail stores nationwide. So imagine the owners' surprise in April 1994 when a major beer company rolled out a new beer brand bearing a similar logo and the name "Boar's Head Red."
There had been no confusion 10 years earlier when the same brewer, G. Heileman Brewing Co. Inc., introduced a Blue Boar line under its Weinhard's ...