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Article: CVS to branch out.(SPOTLIGHT)
- Article from:
- Mass Market Retailers
- Article date:
- September 8, 2008
- Author:
CopyrightCOPYRIGHT 2008 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WOONSOCKET, R.I. -- Borrowing a page from Shoppers Drug Mart and specialty beauty retailer Sephora, CVS Caremark Corp. will begin testing a prestige beauty outlet by the end of this year. Dubbed Beauty 360, the new concept will encompass between 2,500 and 4,000 square feet and be deployed either in a separate, adjacent store connected to a CVS drug store by a breezeway or in store-within-a-store departments. One of the initial test units will debut on the East Coast, and one on the West Coast.
An artist's rendering of the concept reveals white tile floors and sea foam-colored glass tile wall treatments as well as brushed steel accents--a decided step upmarket ...