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Article: New strategy is taking shape.(CONSUMER IMAGING)
- Article from:
- Mass Market Retailers
- Article date:
- September 8, 2008
CopyrightCOPYRIGHT 2008 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- The retailers who will have the most success in the consumer imaging category will be those that think beyond traditional photos and get their customers to do so too.
That is the view of suppliers that are developing new photofinishing options.
"The current challenge is expanding the consumer mindset beyond the 4-by-6 print," a Noritsu spokesman asserts. "The advent of extreme competition in the 4-by-6 print space has resulted in prices online as low as 8 cents a print. Retailers would be wise to avoid the 4-by-6 price war and focus on the very real opportunity of photo products, including enlargements, ...