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Article: Pacific World bolsters position in nail care. (Pacific World Corp.)(Marketplace '96)
- Article from:
- Chain Drug Review
- Article date:
- June 17, 1996
CopyrightCOPYRIGHT 1996 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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COSTA MESA, Calif. - With the recent addition of 11 products for natural nails to its Professional Solutions line, Pacific World Corp. has solidified its position as a leading supplier of mass market nail care items.
The company also supplies the Nailene line of artificial tips and related products. Earlier this year Pacific World expanded Nailene with the introduction of a nail art kit that includes gems, decals, stripes and 18-karat gold charms.
But it's the Professional Solutions line that has executives most excited. "The trend is toward more natural and shorter nails," says vice president of marketing John Call. "The addition of these products addresses ...