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New Non-Sedating Antihistamine Now Available; ALLEGRA(TM) Offers Safe, Fast, Effective Relief To Seasonal Allergy Sufferers

KANSAS CITY, Mo., Aug. 20 /PRNewswire/ -- Hoechst Marion Roussel announced today that ALLEGRA(TM) (fexofenadine hydrochloride), a nonsedating antihistamine, is now available by prescription. ALLEGRA offers safe, effective relief of seasonal allergy symptoms -- as early as one hour. Its continual effectiveness throughout the dosing period, coupled with the fact that the same dosage can be used for most patients, makes ALLEGRA a potential treatment option for all seasonal allergy sufferers aged 12 and over. ALLEGRA was cleared for marketing by the U.S. Food and Drug Administration (FDA) for relief of seasonal allergic rhinitis on July 25, 1996.

"Allergy sufferers now have ...

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