Article: Sales tools close at hand: professionally designed promotional materials await free marketer use.(Marketing In Motion)

Don't pass up some of the best marketing tools in the energy industry by ignoring the creative work that the Propane Education & Research Council (PERC) has produced with your assessment dollars. You have already paid for them, so why not use them? Here are some of my favorites:

* Find a Propane Retailer--Several million PERC dollars are spent annually directing thousands of consumers and builders to PERC Web sites to find a nearby propane retailer. If you are in the retail propane business, your company needs to be registered on this site, no matter how large or small your business. It is the opportunity to register every ZIP code that you service in your ...

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