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Article: Weight Watchers Invites America to Lose for Good.
- Article from:
- Obesity & Diabetes Week
- Article date:
- September 15, 2008
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Today, Weight Watchers (NYSE:WTW) announced the launch of Lose for Good, a campaign created to empower people to get healthier while also giving back to others in need. The program addresses two global epidemics -- obesity(1) and chronic hunger and malnutrition(2) (see also Weight Watchers International, Inc.).
For every pound lost by Weight Watchers Members during a six-week period, beginning September 7 and ending October 18, Weight Watchers will donate the cost of one pound of food -- up to one million dollars. The funds will go to two hunger-fighting organizations: Share Our Strength, which works to make sure no child in America grows up hungry, and Action ...