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Article: Fail-safe CEO: from Wolfgang Puck's frozen food line to auto parts, Selwyin Joffe encourages staff to take risks with his no-firing policy.(PROFILE)(dialogue with Selwyn Joffe)(Interview)
- Article from:
- Los Angeles Business Journal
- Article date:
- September 15, 2008
- Author:
CopyrightCOPYRIGHT 2008 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SELWYN Joffe was once recruited to play football at the University of Oklahoma, but he was far from an average recruit: It was his standout play in rugby--in South Africa--that drew coaches' attention. Joffe, 50, never played a down for the Sooners, but did pack his bags as a teenager, leave his parents and immigrate to the United States. Joffe ended up attending Emory University in Atlanta, where he had relatives and pursued a degree in accounting and, later, got a law degree. Joffe started out at accounting giant Deloitte & Touche, where he learned the ins and outs of business. He later jumped to Arthur Young & Co., but really made a mark ...