Article: The dyes have it.(food coloring)

What gives Fanta Orange soda its color? In the United States, it's two synthetic food dyes: Red 40 and Yellow 6. In England, it's pumpkin and carrot extract. At a U.S. McDonald's, the strawberry sundae gets its color from Red 40. In England, the red comes from (surprise!) real strawberries.

Americans consume five times as much food dye as they did 30 years ago, according to the Food and Drug Administration. But the trend in other countries may be turning. British arms of General Mills, Kellogg, Kraft, Mars, and McDonald's, for example, use few or no dyes.

Why? Europeans dislike synthetic ingredients, and the companies aren't keen on putting warning ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!