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Article: Emerging market opportunity.(RURAL LIFESTYLE UPDATE)
- Article from:
- Agri Marketing
- Article date:
- September 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Market Directions, Inc working in collaboration with the Country Living Association (CLA) and the National Agri-Marketing Association (NAMA), has strategically pulled together marketers from agriculture, finance, real estate, retail and other industries to examine the dynamics of the rural lifestyle market and how companies can best tap into it.
The population that comprises this segment does not fit under a traditional agricultural category. By and large, many of these homeowners have higher net wealth, are at least 50-years-old, and have a non-farm primary income. They choose to live in the country as a means of authentic self-expression. Their chief desire is ...
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Article: Market research roundup.(FOCUS ON: MARKET RESEARCH)
Agri Marketing;
October 1, 2007 ;
700+ words
... ... 2007 edition of Inside Research). MARKET DIRECTIONS Large property owners (Hobby Farmers ... do so. [ILLUSTRATION OMITTED] Market Directions recently concluded a comprehensive ... uncover new areas of opportunity. Market Directions' approach included examining the ...
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