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Article: OMD tipped to pick up #56m Boots task from MediaCom.(OMD Digital)(Boots Company PLC)(Brief article)
- Article from:
- Marketing Week
- Article date:
- October 2, 2008
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Boots is tipped to appoint OMD to its #56m media planning and buying business, following a pitch against the incumbent MediaCom and Starcom.
MediaCom, which has lost the business after five years, is understood to be getting ready to pitch for the #80m Tesco media planning and buying account. Tesco's media business is currently handled by the beleaguered Initiative, and sources suggest the agency has been put on notice by the client.
WPP-owned MediaCom has held the Boots account since 2003 and has since extended its relationship to include strategic planning, previously handled by Naked.
Boots called a pitch of its media business in July ...