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Article: Analysis: News Corp bids to flex Wall Street Journal's global muscle.(The News Corporation Ltd.)
- Article from:
- Marketing Week
- Article date:
- October 2, 2008
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It has been over a year since Rupert Murdoch secured a $5bn (#2.4bn) deal to take control of Dow Jones and The Wall Street Journal, and many have been waiting to see how the media mogul would make his mark on his latest conquest.
The industry has long suggested that News Corporation would look to create a new commercial position that would combine the UK strength of News International's Times Media properties with the WSJ's global muscle.
And it seems there is already movement in this area, with news that Times Media and the WSJ are in talks to push global and regional advertising opportunities to clients (MW last week).
The hope is that by ...