Article: Members making a difference: VetFran participant boosts franchise ownership.(FW FOCUS: HONORING AMERICA'S VETERANS)

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Matco Tools National Franchise Sales Manager Richard Dayton, CFE, has been quite successful in attracting former U.S. military personnel to franchise ownership. Of the more than 1,150 franchises sold to honorably-discharged veterans through the International Franchise Association's Veterans Transition Franchise Initiative, also known as "VetFran" program, Matco Tools has sold 126.

The company is one of nearly 350 IFA-member companies which voluntary participate in the program that offers financial incentives, not available to other qualified investors, to veterans. The incentive is typically a reduction of the initial franchise ...

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