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Article: Competitive intelligence: a key to market advantage. (interview with competitive intelligence expert George Barto)(Interview)

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Industrial Distribution
Article date:
August 1, 1996
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Knowing what's going on in the marketplace and how it can impact your business is crucial

George Barto has spent 20 years in the field of competitive intelligence, the major portion of that time with IBM Corp., gathering strategic marketplace information both domestically and globally. Subsequently, he has practiced this discipline in the U.S. banking and international corporate relocation industries, and he is a member of the Society of Competitive Intelligence Professionals. In a recent interview, INUDUSTIAL DISTRIBUTION asked Barto, just what is competitive intelligence?

BARTO: There are a lot of definitions out there, but this is mine: Competitive ...

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