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Article: Halston: classic comeback. (Halston product line to be resurrected in 1996 after designer's death in 1989)(Brief Article)
- Article from:
- WWD
- Article date:
- August 30, 1996
- Author:
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - How does one revive a designer name that's been virtually dormant for a decade, but that still has a high recognition factor?
That was the challenge facing Carmine Porcelli last May when he joined Tropic Tex International, a $350 million sportswear firm here that owns the Halston trademark for all products except fragrances and cosmetics. French Fragrances owns the Halston scents.
Halston International became a separate company about nine months ago, said Porcelli. Its principals are Mark Setton, who is also a principal of TTI, and his brother Jack Setton.
"We wanted to bring Halston to the next millennium, and figure out what the name means ...