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Article: What would you do ... about credit card direct mail?
- Article from:
- Bank Marketing
- Article date:
- August 1, 1996
CopyrightCOPYRIGHT 1996 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Each month in this column we present a problem for you to solve. This month's problem was submitted by a banker in the Northeast.
If you have a problem you would like to see answered in this column or if you have a different solution to a problem you've read, please send your ideas to Tanja Lian, editor, Bank Marketing magazine, 1120 Connecticut Avenue, NW, Washington, DC 20036, or to tlian[at]aba.com, or fax them to the editor at (202) 828-4540.
Here's the Problem:
Since creditworthy customers receive dozens of new credit card offers each year, how can I make my bank's credit card direct mail campaign more effective?
Here's the Solution:
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