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Article: Special effects labels; In the wake of the sustainability movement and the desire to be cost effective, special effects labels continue to evolve.(Company overview)
- Article from:
- Label & Narrow Web
- Article date:
- September 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Along time ago, in a galaxy far, far away..." This is how the 1977 film Star Wars opens, with the words crawling or "rolling up" the screen, as the effect was called. It dazzled viewers, and what followed was one of the first films of its kind, one laden with a variety of special effects including laser beams, explosions, and even holograms. With this film, moviemakers stumbled upon the strategy of utilizing special effects as effective tools to capture and hold the attention of moviegoers. Similarly, label converters, like their movie producing counterparts, have also employed the use of special effects to captivate customers and end users alike.
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