Article: CASE STUDY - STELLA ARTOIS: Catch a falling star.(Case study)

Article: 'Butcher' InBev might spare Bud from knife; Stella ...
Advertising Age;  June 23, 2008 ;     700+ words ... ... JEREMY MULLMAN Inbev's stewardship of Stella Artois in the U.K., where it is the largest ... shot at a mature-market megabrand in Stella Artois. The brand boasted a premium positioning ... promptly slashed media spending for Stella Artois in the U.K. by roughly half in 2006 ...

Article: Stella Artois Teams Up With Landmark Theatres to ...
PR Newswire;  April 18, 2005 ;     700+ words ... ... Conn., April 18 /PRNewswire/ -- Stella Artois(TM) -- the best selling Belgian ... lost film genre, "shorts." The Stella Artois Adopt-a-Short program will bring ... from April to September. In line with Stella Artois' global film sponsorship platform ...

Article: Stella Artois to Sponsor Sundance Film Festival; On ...
PR Newswire;  June 17, 2003 ;     577 words ... ... Conn., June 17 /PRNewswire/ -- Stella Artois, the best selling Belgian beer in ... the Sundance Film Festival in 2004. Stella Artois will be a sustaining sponsor of the ... beverage of the festival. "Film is Stella Artois' global sponsorship platform, and ...

Article: Stella Artois Brings Belgian Flavor to Sundance.
PR Newswire;  January 17, 2006 ;     700+ words ... ... official beer sponsor for the third year, Stella Artois, the fastest growing import in the country ... independent film festival with a taste of Belgium. Stella Artois will sponsor the Stella Artois Patio where Festival goers can enjoy a respite ...

Article: Newly-Named Venue, A-Lister Parties, Culinary Event Highlight ...
PR Newswire;  January 2, 2008 ;     700+ words ... ... sponsor of the Sundance Film Festival, Stella Artois is putting its best chalice forward ... event for members of the media. The Stella Artois Cutting Room, formerly known as the Stella Artois Patio, will offer festival-goers ...

Article: Stella Artois' Sundance Patio Hosts Festival Goers, ...
PR Newswire;  January 9, 2007 ;     700+ words ... ... Conn., Jan. 9 /PRNewswire/ -- Stella Artois returns to the Sundance Film Festival ... festival-goers to its Sundance Patio, Stella Artois also plays host to the International ... weekend. Throughout the Festival, the Stella Artois Patio will provide festival pass holders ...

Article: Stella Artois(TM) Casting for Official ...
PR Newswire;  October 4, 2004 ;     700+ words ... ... Ebert & Roeper, move over. Stella Artois(TM) -- the best selling Belgian ... Sundance Film Festival as the "Official Stella Artois Film Critic." The 'two-thumbs ... which must also creatively weave Stella Artois into the copy. The competition is ...