Article: Indigo Books and Music Inc. - Corporate and Strategic Assessment Report.

M2 PRESSWIRE-7 October 2008-www.companiesandmarkets.com: Indigo Books and Music Inc. - Corporate and Strategic Assessment Report(C)1994-2008 M2 COMMUNICATIONS LTD

RDATE:07102008

-www.companiesandmarkets.com adds new report: Indigo Books and Music Inc. - Corporate and Strategic Assessment Report Company Strategy, SWOT Analysis

Introduction

Indigo is expanding merchandize options at its stores to enhance customer appeal and encourage cross selling opportunities. In line with this strategy, the company has introduced new offerings such as electronics, lifestyle items (such as yoga mats), storage solutions, and paper products (cards, ...

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