Article: Rod Humble Promoted to Executive Vice President and Head of The Sims Label at Electronic Arts.

Nancy Smith To Take a New Assignment on EA's Executive Team

REDWOOD CITY, Calif. -- Electronic Arts Inc. (NASDAQ: ERTS) has promoted Rod Humble to Executive Vice President and Head of The Sims Label of EA. In this role, Humble will be responsible for The Sims Label, which develops and markets life-simulation games and online communities with an emphasis on creativity, community and humor. The Sims[TM] is the best-selling PC franchise of all time.

Former The Sims leader Nancy Smith will manage special projects for The Sims Label until she begins a new executive role at EA, to be defined over the coming months.

"Like Nancy Smith before him, Rod ...

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