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Article: Veoh Networks Study Reveals That Engaged Long-Form Online Video Viewers Are Highly Receptive to Advertising.
- Article from:
- Business Wire
- Article date:
- October 8, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Highly Influential "Connectors" Pay More Attention to and Engage with Brands More Often in Online Video Than General Viewing Population
NEW YORK -- When it comes to advertising, not all online video viewers are created equal, according to a new commissioned study conducted by Forrester Consulting on behalf of Veoh Networks. Released today, "Watching The Web: How Online Video Engages Audiences" reveals that while some online video viewers still only "snack" on short clips, there exists a large audience of young, influential, engaged viewers who watch a great deal of long-form online video and pay attention to the brand messages delivered to them in online video ...