Article: A heap of competition to come.(artificial sweeteners)

In a world of diet colas, low-calorie desserts, and sugar-free chewing gum, artificial sweeteners have become widely accepted. In fact, they are so popular that the generic names of certain sweeteners--such as saccharin and aspartame--are recognized by the general public.

But the leading aspartame producer--Monsanto's NutraSweet Kelco--is expected to face tough competition soon. Potential competitors are at the gate awaiting FDA approval for various sugar alternatives. While sugar will remain the dominant sweetener worldwide--accounting for more than 85% of world consumption--high-intensity sweeteners (HIS) such as saccharin, aspartame, acesulfame potassium (Ace-K), ...

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