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Article: Filtration on the rise. (part 2)(vacuum cleaner industry officials debate consumer education on air filtration issue)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- September 2, 1996
- Author:
CopyrightCOPYRIGHT 1996 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What follows is part two of HFN's roundtable discussion among vendors on filtration in the vac business.
HFN: To what extent do consumers understand filtration?
Mike Yamashita, product manager, vacuum cleaners at Panasonic: "Consumers' impression is that the more filtration, the more clean air. But we need to educate people more about the advantages of filtration."
Dave Gault, vice president of marketing, Hoover: "Research shows most consumers, even the discriminating ones, do not really understand how and to what degree filtration exists. Basically, they know they do not want a product that leaks or emits a lot of dust particles back into ...