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Article: De Silva's deal. (Diana de Silva Cosmetiques SpA introduces Divina line)(Holiday Fragrances)
- Article from:
- WWD
- Article date:
- September 6, 1996
- Author:
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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RHO, Italy -- Roberto de Silva may be disillusioned with the stagnant Italian beauty business, but that has not stopped the chairman of Diana de Silva Cosmetiques SpA from embarking on new projects.
In March, de Silva launched Divina, the company's first independent fragrance project, and is still working on new skin care items for the Hanorah brand and a new Gianfranco Ferre scent.
"With the Divina line, we wanted to capitalize on our name and years of experience in the fragrance business," said de Silva, noting that after introducing a string of licensed products, it was time the company launched its own brand.
Available exclusively in a 30 ml. ...