Article: United States: IBM Fuels Benzina With New Information System.

Byline: sujit03

IBM today announced it was selected to deliver a state-of-the-art information system for Benzina and Benzina Plus petrol station network. The delivery and implementation will be managed by IBM Global Business Services and its consultants will be responsible for project management to fulfill all customer requirements.

This information system under the new marketing strategy of Benzina should improve existing driver services quality. The main contribution for customers will be the improvement of payment of goods and services. In addition, IBM will assist Benzina with sales optimization and management processes at its petrol stations, card ...

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