Article: Ziff's favorite Son. (Masayoshi Son's Softbank Corp. purchases PC Magazine's Ziff-Davis Publishing Co.)

Publisher gets millions for risky revamp

Seven years ago, when he was the publisher of PC Magazine, Eric Hippeau met a fast-rising Japanese computer entrepreneur named Masayoshi Son. At the time, Mr. Hippeau was looking for a Japanese licensee for PC Magazine and Mr. Son was instantly intrigued.

"I explained to him that we take products, test them, and write about them - something that had never been attempted in Japan," says Mr. Hippeau, who is now chairman of PC Magazine's Manhattan-based owner Ziff-Davis Publishing Co. "Right away he asked, 'How can I do this?'"

The answer in some ways came eight months ago when Mr. Son's Softbank Corp. spent a ...

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